Monday 31 May 2010
BIRDEMIC: SHOCK & TERROR
My poster for the don't panic birdemic brief .
A few graphic devices working here, the heavy contrast draws the eye, while the beak points to the title. The title is broken up by the bird for improved legibility. There is a sense of foreboding, whilst remaining calm. The bird appears to be smirking to portray the mood of the film... Its a poster for a film about killer birds.
Vote here if you like.
Wednesday 24 March 2010
arcade
The ‘arcade’ name was developed for the channel, from the need to represent the varity of content that would be shown. As you would imagine in a videogame arcade, there are many different experiences within the room. This name would also associate to the ‘stimulation for the masses’ strategy, suggesting a wide varity of people can enjoy this channel. The atmosphere of an arcade can be described as is gritty and escapist, much like the content the brief specified the channel would show. The name also carries with it a slight male bias that was required in the brief.
The ‘arcade’ logo was originally created to associate to the buttons you would find on an arcade machine. This was then developed to represent the dimensions of the TV screen and within it six circular objects representing different experiences within each one.
The images used in the idents were created from famous scenes from films that associate to the overall feel of the channel. These films include Pulp Fiction, Fight Club and The Dark Knight, extending to films like these for future idents. The images were pixelated not only to link back to the arcade theme but also to create a sense of mystery and suspense, while the viewer is trying to work out the image. The images whilst being coherent due to the pixelation, are very different in their content again representing varity.
The main priority was to associate the channel to the arcade, without making it seem like it is a channel for videogames. This was achieved by using famous film scenes, even with the heavy pixilation it is obvious, these are not games.
The strapline for this channel is “its not all fun and games” this refers to the content because of the varity and the general mood of the programme. The images work for this strapline as in the scenes the characters may be having a good time within a serious film. The line also links back to the arcade theme, reaffirming that the channel is nothing to do with videogames.
arcade ident 1 from Michael Clegg on Vimeo.
arcade ident 2 from Michael Clegg on Vimeo.
arcade ident 3 from Michael Clegg on Vimeo.
arcade ident 4 from Michael Clegg on Vimeo.
Friday 26 February 2010
happy new year
"Happy New Year" is a project based around my 2010 new year experience, the idea that I love going out but that love never seems to be returned. Each colour represents an event, the colours are created by putting the day, month, year and time from each event into the C M Y K values. these events are numbed and listed in the bottom three 'empty' squares.
Octopus on roller skates
After entering this into the competition i received an email informing me our design was selected as one of the 12 finalists but was not selected as the winner. I guess we cant have everything.
Monday 1 February 2010
The Square, formerly Ian Anerson
A poster I created for 'the Ian Anderson brief' the idea was to come up with a new name for Ian Anderson and design a poster to inform people of this change.
For this design I took inspiration from lyrics of the queens of the stone age song 'turning on the screw' more specifically the lines "the world is round, my square don't fit at all". I interpret these lyrics as being so different from the rest of the world that you 'don't fit' and need to make your own way, which I feel Ian Anderson has done. Therefore the name I choose for him was 'The Square'. I took Visual cues from the children’s shape toys (the square fits in the square hole, the circle fits in the circular hole). I played around with a few colours but in the end I stripped it down to black and white leaving only the edge of the shapes visible. This created an interesting visual and was a little harder to understand requiring more thought by the viewer.
Tuesday 29 December 2009
'The Half' exhibition in The Lowry
By Simon Annand
As part of the 'interpretation' brief we were advised to attend the Half exhibition at the Lowry. The idea behind this exhibition was to show actors half an hour before they went on stage, capturing there pre-show warm up, whatever that might be, the time when they transform themselves into another character. This is a glimpse of a very presonal time for the actors, that is rarely seen by the public.
Here are some notes I took when looking at the images, showing my most raw response
Beautiful photography, some, with the actors aware of the camera, and you get an idea of how the actor is feeling toward the presence of the camera in there space. But i think the best ones are with the actors seemingly oblivious to the cameras presence, and it seems like you are really getting into there personal space. the feeling i get from most of the actors are angry , completely focused miles away or silly. i suppose each actor deals with this personal time in there own way.
Sunday 27 December 2009
Snow Flakes in Window Display?
Wednesday 7 October 2009
Monday 14 September 2009
Magazine Cover Image
I have been working on a magazine as a summer project and it is now coming to its final stages this is the Edited photo I have decided to use for the cover, the magazine is to do with my summer experiences through my own eyes. Inspiration for the original photo was taken from seeing Radiohead play "You And Whose Army?" at Leeds festival. It is simply a close up of my face with the Glowing Edges filter.