BIRDEMIC: SHOCK & TERROR

My poster for the don't panic birdemic brief .
A few graphic devices working here, the heavy contrast draws the eye, while the beak points to the title. The title is broken up by the bird for improved legibility. There is a sense of foreboding, whilst remaining calm. The bird appears to be smirking to portray the mood of the film... Its a poster for a film about killer birds.
Vote here if you like.

arcade

Last week I entered the ISTD 'channel x' competition as my tutor highly recommended me to, here is a summery of the design process and 4 final idents.
The ‘arcade’ name was developed for the channel, from the need to represent the varity of content that would be shown. As you would imagine in a videogame arcade, there are many different experiences within the room. This name would also associate to the ‘stimulation for the masses’ strategy, suggesting a wide varity of people can enjoy this channel. The atmosphere of an arcade can be described as is gritty and escapist, much like the content the brief specified the channel would show. The name also carries with it a slight male bias that was required in the brief.
The ‘arcade’ logo was originally created to associate to the buttons you would find on an arcade machine. This was then developed to represent the dimensions of the TV screen and within it six circular objects representing different experiences within each one.
The images used in the idents were created from famous scenes from films that associate to the overall feel of the channel. These films include Pulp Fiction, Fight Club and The Dark Knight, extending to films like these for future idents. The images were pixelated not only to link back to the arcade theme but also to create a sense of mystery and suspense, while the viewer is trying to work out the image. The images whilst being coherent due to the pixelation, are very different in their content again representing varity.
The main priority was to associate the channel to the arcade, without making it seem like it is a channel for videogames. This was achieved by using famous film scenes, even with the heavy pixilation it is obvious, these are not games.
The strapline for this channel is “its not all fun and games” this refers to the content because of the varity and the general mood of the programme. The images work for this strapline as in the scenes the characters may be having a good time within a serious film. The line also links back to the arcade theme, reaffirming that the channel is nothing to do with videogames.

arcade ident 1 from Michael Clegg on Vimeo.

arcade ident 2 from Michael Clegg on Vimeo.

arcade ident 3 from Michael Clegg on Vimeo.

arcade ident 4 from Michael Clegg on Vimeo.

happy new year

A poster I created Interpenetrating the quote "the love that lasts longest is the love that is never returned" after doing this as part of a group brief i really wanted to explore the project both visually and conceptually. I wanted to explore the quote in a more personal way.
"Happy New Year" is a project based around my 2010 new year experience, the idea that I love going out but that love never seems to be returned. Each colour represents an event, the colours are created by putting the day, month, year and time from each event into the C M Y K values. these events are numbed and listed in the bottom three 'empty' squares.

Octopus on roller skates

A post card Corrine and I created for the stonewall competition brief, this was to create an A5 post card design that would encourage people to vote. our design plays off the idea that if you don't vote you could end up with something you weren't expecting, in this example we looked at transport and, used two 'sane' examples of transport, and one not so. The 'octopus on roller skates' is a light hearted character to drive a strong message. We then developed this into a campaign as part of an extended brief for uni.
After entering this into the competition i received an email informing me our design was selected as one of the 12 finalists but was not selected as the winner. I guess we cant have everything.

The Square, formerly Ian Anerson

A poster I created for 'the Ian Anderson brief' the idea was to come up with a new name for Ian Anderson and design a poster to inform people of this change.
For this design I took inspiration from lyrics of the queens of the stone age song 'turning on the screw' more specifically the lines "the world is round, my square don't fit at all". I interpret these lyrics as being so different from the rest of the world that you 'don't fit' and need to make your own way, which I feel Ian Anderson has done. Therefore the name I choose for him was 'The Square'. I took Visual cues from the children’s shape toys (the square fits in the square hole, the circle fits in the circular hole). I played around with a few colours but in the end I stripped it down to black and white leaving only the edge of the shapes visible. This created an interesting visual and was a little harder to understand requiring more thought by the viewer.